TAKE IT TO THE STREETS: The Alden and Yaya Dub Kalyeserye Phenomenon

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by Paige Javier

This podcast aims to shed light on how social media played a vital role in the emergence and the immense following of the AlDub (Alden-Yaya Dub) phenomenon and how the audience can relate with the stories and values depicted in Kalyeserye that hits close to our Filipino roots. This podcast also aims to illustrate how the AlDub phenomenon came to be and has created a massive following that resulted in fans creating songs, copying Yaya Dub’s videos and how fandoms highly manifest and can be formed through cyberspace.

 

Social Media and Celebrities
Student YOUniverse

Due to her popular DubSmash videos, Yaya Dub or Maine Mendoza was one of the trending topics in the middle of 2015. This part of the episode talks about how social media played a very vital role in Maine’s entry into the Philippine media landscape. Social media was utilized as a platform to create the character of Yaya Dub in GMA-7’s Eat Bulaga Kalyeserye.

 

Accidentally in Love
KALampagan sa Lunes

 Did you know that the AlDub love team was not planned, nor was it originally part of the script? This part of the episode illustrated and traced the roots of the Alden and Yaya Dub’s pairing. The love team started out as regular characters in GMA-7’s Eat Bulaga Kalyeserye segment.

 

The Magic Formula
Psych O’Clock Habit

In the earlier years of media, celebrities rise to fame on their own rights and end up getting paired to fellow celebrities once they have started their grounding in the media. However, nowadays celebrities are being packaged as love teams and are being commodified through this strategy. AlDub is a manifestation of how celebrities are packaged together in order to gain a huge audience following. What really is the magic behind celebrity love teams, especially AlDub?

 

What’s with AlDub?
Generation Gender

Comedians have different styles of making people laugh but sometimes, they tend to use negativity and self-depreciation in their brand of humor. Self-depreciation occurs in comedy and even in shows such as Eat Bulaga’s Kalyeserye segment. This part of the episode explains the concept of self-depreciation and how it manifests in the Philippine media landscape – especially through the AlDub love team.

 

Close to Home
KALampagan sa Lunes

GMA-7’s Eat Bulaga Kalyeserye has been quite the hit for the past few months, primarily because of the AlDub love team. However, AlDub fans and observers have noted that one reason why AlDub has garnered so much followers and attention is because of the ‘Filipino values’ that Lola Nidora instills in the two young characters. Lola Nidora (played by Wally Bayola) is the representation of the ‘old school’ Filipino culture wherein girls were supposed to be conservative, that boys have to really make an effort if he really liked a girl and of course, the approval of the parents or elders always comes first. Aside from those values, AlDub also teaches us patience, perseverance and the true essence of love through the quotable quotes of Lola Nidora.

 

The AlDub Effect
KALampagan sa Lunes 

Accident or not, the AlDub phenomenon has truly taken the Philippines by storm. From its humble beginnings on Eat Bulaga to their record-breaking 26 million tweets on their first meeting, AlDub has truly transformed and raised the game on what it takes to be a love team.  Despite the frequency and length of the Kalyeserye segment, AlDub still continues to be a love team to be looked out for since they are taking every station, platform, media and basically anything that their face can be on. However, one may wonder how long will the AlDub effect last?