DZUP as the leading college radio in the Philippines, bridging the gap between the academe and media publics.

VISION

DZUP seeks to :

1. Produce innovative multi-platform content that is inclusive, critical and transformative.
2. Provide a creative environment that harnesses the expertise of the academe and media publics.
3. Protect the responsible exercise of freedom of expression and promote ethical media practices.

MISSION

As revised during the BC special meeting on January 19, 2021.